Business Description
Big Peach Running Co. is a locally owned and operated retailer serving the needs of metropolitan Atlanta's ever-growing community of runners and walkers. It is for everyone interested in a pedestrian-active lifestyle. We carry a wide range of footwear, apparel and accessories from the leading manufacturers to meet all of your needs and wishes. Our entire staff, embraces the lifestyle we promote and ensures that every aspect of your fitness routine is properly addressed. To be sure, running and walking shoes (and most performance apparel) are, by design, technical pieces of equipment intended to deliver benefits tailored to the end-user. At BPRC we have a very thorough, easy to understand process designed to de-mystify proper footwear selection and ensure that you get the best shoe for you in order to get the most out of your running or walking experience. As you can see, it's really all about you! At its essence, our Fit Process consists of three steps: 1. Biomechanics -- understanding pronation tendencies using video gait analysis 2. Foot Characteristics -- looking at arch type, foot width and inconsistencies with either foot, and taking into account injuries and potential use of orthotics; we use comprehensive digital foot analysis to assist us with this consideration 3. Fit, Feel & Ride -- getting your feedback on how each recommended shoe matches your foot characteristics and how it feels while running or walking 
