Business Description
Diamonds Direct, one of the fastest growing jewelry stores in the Southeast, originated in the SouthPark area in Charlotte, N.C. over 15 years ago. The company is known for their selection, value, customer education and guidance practices. This successful business philosophy has also lead to an opening in Birmingham, Alabama. Each Diamonds Direct location offers loose and mounted diamonds, a multitude of engagement ring mountings by America's top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more. 
